By Ariyana Griffin
BUSINESS EDITOR
Dontè Knight is a Clark Atlanta University class of 2021 Mass Media Arts student.
Students may have recognized him on campus through his kind and bubbly personality, but he has recently launched his new reusable bottle business that has been booming all over social media. The bottle is a convenient size that keeps drinks warm or cool, users can even “slide your finger across the LCD screen Lid, and the temperatures will display.”
The name of his business is Felton Hydrate, He came up with the idea by simply taking a moment to think outside of the box. “Ironically “Felton” is my middle name and my great-grandfather’s name on both mom’s and father’s side, crazy right? So I decided to use it as a play on words and it came out perfectly,” he said.
The first launch had people full of excitement, with photos being uploaded of people setting alarms on social media, so they did not miss the drop.
The water bottles sold out in minutes, and people instantly questioned when the next drop would be. While maintaining the high demand for his business he has learned that, “every problem there is a solution.”
He expressed his grateful reaction towards how people have received and embraced his products and how he plans to continue this momentum of his business.
“The public has reacted to my business in such a positive way they support not only Felton Hydrate but my own personal brand and I’m so grateful for that. My goals for 2021 is just keep elevating and progressing with Felton Hydrate and my other ventures that are in the works,” he said.
King shared his advice to students who aspire to create their own business and make their mark in the world.
“Make it your business to not talk about it, be about that Action and get it done and don’t seek validation from anyone,” he said.
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