By London Hammond
Although the coronavirus brought drastic life changes, struggles and sadness into the world, it has also created a space for developing entrepreneurs to focus on their business.
In the plight of a pandemic and amongst protests against injustices, Alivia Duncan found a way to use her words to make a positive statement.
Originally inspired by Duncan’s interest in social issues, the junior Mass Media Arts major’s business, Brown Sugar and Tea, LLC, was a blog.
“It started as a personal blog and has since transformed into a media outlet for all things related to Black culture, as well as a source for pro-Black apparel, customized products, and media services,” Duncan said.
The murder of George Floyd and other issues in the world impacted Duncan’s business and truly opened her eyes. She began to tweet about her opinion on matters involving her community and decided to turn her words into profits.
Those tweets became slogans on t-shirts that resonated with struggles within the Black community and her product became popular in social outings. With Brown Sugar and Tea, LLC, she advocates for issues that Black people are faced with.
After officially launching her boutique on June 1, Duncan has had tremendous support from the Atlanta University Center community.
“Many friends and other business owners supported me by purchasing products, sharing posts, and wearing shirts in support,” she said.
Duncan’s advice to those interested in starting a business during the time of the coronavirus is that there is no better time than now.
“No matter the time, I say do it, but I especially say do it now,” she said.
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